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Not All Travel Packages Are Created Equal
By Amy Ziff, Editor-at-Large

October 29, 2002

The Internet has revolutionized travel, giving consumers more control, more options, and more ways to buy. Packaging, once considered a dirty word in travel, is experiencing a renaissance. Thanks to technological innovation, packages now bundle individual vacation elements (like air, car, and hotel) together at a single price, often yielding big savings for the consumer. Some might say bundled packages have been elevated to an art form. But buyers need to beware: Looks can be deceiving, and not all travel packages are created equal. Many promise more than they deliver. To be sure you are getting a really good deal, put a potential package through the following paces to determine its true value.

Clarity is key. Deciphering what is (or isn't) included in a total package price shouldn't be difficult. Most packages include airfare and a hotel room (and airport transfers), rental cars, and/or excursions. Customization separates novice providers from the pros. The pros can often provide you with something you want that's not part of your package price. For example, if you are taking a San Francisco getaway that doesn't include a car, but want one to take a day trip to Napa, a "pro provider" might be able to do this for you. This kind of flexibility is a seemingly small detail, yet it's a distinguishing factor among packages.

When it comes right down to it, you want to have a choice. Really good packagers know that no two customers are alike. Therefore, rather than deciding elements for you, good packagers allow you to make your own choices. You'll want to be able to choose from a range of destinations but also look for a variety of brands within your package components (mainly air, hotel, and car.) This helps to ensure customer satisfaction and may allow you to take advantage of membership program awards and/or upgrades. (When buying a package, frequent-flier miles, advantage points, and upgrades are great icing on the cake. Remember to inquire about the availability of these perks.)

As they say, the devil is in the details. Don't fall victim to blind choice schemes unless you have plenty of time to risk sitting around in an airport due to unsavory layovers. You should only buy packages that fully disclose your travel arrangements prior to purchasing. Know exactly what airline and route you'll be taking so you can make an informed purchase.

Also, be sure that what you are shopping for is available. One sign of a sneaky package is the kind that grabs your attention with the promise of a hotel or destination that ultimately proves to be sold out. A secondary option will no doubt be presented and you want to make sure that the substitute is truly an equivalent value. Determining this does mean that you will have to do your homework. Researching prices will give you a lot of leverage. Put the trip components together on your own in order recognize a great deal with confidence. How do you research? Make a few phone calls or look at deals in the travel section of your local newspaper. Be sure to check out air, car, and hotel prices on Travelocity, as well.

Another sign of experience the inclusion of a list of things to do once you've arrived at your destination. Regional favorites, best eateries, must-see sites, or even a list of tourist traps to avoid will come in handy. Travelocity's Concierge area is a great place to research and book events at destinatins around the world.

There is nothing more maddening than making a purchase and needing customer service but not being able to find it. This is true of online purchases but also for travel agencies that may be closed during the hours you are traveling. Check out the customer service availability BEFORE you purchase, and make note of the number. Note whether or not it is available 24 hours a day and seven days a week. Customer service is often overlooked, but you never know when you are going to need it. If you do, you will be thrilled that you did your homework in advance.

With so many more packages in the marketplace today, make sure to buy from a well-established company. Look for consumer reviews and industry awards. Especially if you are purchasing online, use only secure sites where you can confidently supply credit-card information.

Feeling ready to apply your knowledge? You can take part in the package revolution and book a trip today. Be spontaneous and buy a last-minute getaway for this weekend or next!

Home-page photo by Tanya Tribble.




For more travel tips and advice, check out Amy Ziff's blog, The Window Seat, or her monthly column, Travel Trends & Advice from A to Z. To suggest a topic for a future column or to tell about a travel experience of your own, please email Amy Ziff at ask.amy@travelocity.com.

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Cruising Over the Idea of a Cruise
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